While attending the Beauty Brunch by Mimi J a couple of months ago I had the pleasure of meeting a sweet and delightful young woman by the name of Jessica Truesdale, while we waited on the others to arrive we made small talk and got to know each other a little. She was so down to earth I had talked to her for 30 minutes before I even found out that she was the owner of TrueYou Cosmetics!
After talking with her for a while and finding out more about who she I decided that she would be the perfect person for Married2Makeup’s very 1st first Interview….
Why?? you might ask, well the answer is simple Married2Makeup is all about helping to spread the love and showing support for women who are doing things …. not those who are just faking it but those who are actually making moves!
So without further hesitation I’d like to introduce Miss Jessica Truesdale!
M2M: WHO is Jessica Truesdale?? Please tell Married2Makeup readers a little bit about you….
JESSICA: Originally from Greensboro, NC, I was exposed to the beauty/wellness industry at a young age working in my father’s plastic surgical firm and determined to have my own beauty business. Following my dream and taking a risk, I originally created my business plan in high school, applied makeup and worked various retail jobs to start bootstrapping my company and executed my plan during my freshman year at Spelman College. True You was then launched my junior year of college and was available online in October, 2010.
M2M: What was the inspiration behind TrueYou Cosmetics?
JESSICA: True You celebrates iconic women, sophistication, and cultural heritage. The entire line is vintage inspired with a glamourous twist.
M2M: How did the name TrueYou come about?
JESSICA: It was important for me to have a personalized name for my brand, including a part of my last name (True) and also defining what my brand stands for- feeling and looking your best self as well as embracing your inner beauty.
M2M: What should we (customers) look for from TrueYou in the future?? any new collections? Changes? Collaborations? or any surprises you’d like to share with us?
JESSICA: True You is slowly but surely turning into more of a lifestyle brand. When I launched my line in October,2010 I only had lipsticks available. In addition to new beauty products coming for Winter; apparel, glamour themed graphic tee shirts, and home items are also available online.
M2M: What’s 1 beauty secret/tip that you follow without fail??
JESSICA: For long lasting lips, use a light application of concealer as a primer before adding lipstick/liner/gloss. This creates unbelievable stay power for your lip color.
M2M: What are Jessica Truesdale’s favorite beauty and fashion styles and trends so far for the Fall 2011 season?? is there anything that you’re lemming?? anything you must try or have?
JESSICA: For Fall/Winter i’m loving: long fur vests, everything fringe, chunky platform heels, layer long chains, High waisted wide leg jeans.
M2M: Lastly, what’s 1 piece of advice you’d give to other young women looking to start their own businesses?
JESSICA: -Start off small & bootstrap on your own, heavily network and create a thorough company blueprint- I created my business plan five years before I executed it.
M2M: I would like to thank you for taking the time to talk to Married2Makeup
JESSICA: Thank you Married2Makeup!
So, Did you enjoy M2M’s 1st interview?? Would you like to see more??